A businessman going to an important meeting….A young man eager to impress his date…. The newly promoted boss who is constantly evaluated by his colleagues….. A job seeker who needs to stand out in a crowd of aspirants for an interview…... A celebrity or a politician who wants to create a positive impression on the masses….. The truth is, we all need to project an appropriate and more convincing image. The art and science of presenting yourself right in your personal, professional and social life is called Image Management.
Image Management is the Art and Science of managing one’s image through Optimal Utilization of Personal Resources like, Clothing, Grooming and Body Language to achieve one’s Personal, Professional and Social goals in various Life roles.
Impression management strategies enable you to explain predicaments, counter devaluation, and demonstrate legitimacy. People manage impressions through their non-verbal behavior (appearance, demeanor), verbal cues (vocal pitch, tone, and rate of speech, grammar and diction, disclosures), and demonstrative acts (citizenship or job performance).
