About Us

Being a smart professional woman means more than merely having a towering intellect. She is savvy, self-aware and moves through her life with power and grace. She has an internal compass to guide her; she knows that ‘perfection’ is an illusion. She knows that she will never finish growing and she will never get everything perfect…

Samira was brought up in the Indian Defense Services atmosphere, which gave her the opportunity to travel extensively within India and experience different cultures. Thereby, giving her wide exposure and knowledge about people of different states / cities. This has helped her enormously to connect with people easily. She has also travelled to many International countries for work and has had the opportunity to work with several leaders from the multi cultural backgrounds in US & Europe.

A Science Graduate, a qualified Textile Designer and a proud alumnus of the prestigious Indian Institute of Management, Kozhikode (IIMK), she has more than 20 years of managerial & leadership experience in the corporate world.

She began her career as a Merchandiser in a leading international garment-buying house, after completing her Diploma in Textile Designing from the Indian Institute of Fashion Technology, New Delhi. She then worked for many labels of world fame such as: Wal-Mart, J C Penny, Gap, Liz Claiborne and several other labels & designers in US, France and Scandinavian countries. Here she acquired knowledge on all aspects of garment merchandising & global fashion / trends.

Her business experience was gained from working in different industries like Garment Export-Import, Hospitality, Insurance and Real Estate. Her sales career started from Goa, where she worked with an International Hospitality group “the Royal Resorts” and went through various training programs on sales, Marketing & CRM etc., under the British experts & went on to become the “Top Sales Closer” for three consecutive years at their 5 * Resort. She continued to be a successful manager and a leader at ING Bengaluru & Regus Bengaluru.

For the last 10 years Samira has served in two large International Real Estate firms (Colliers International & Tishman Speyer) as a Director and Head Sales, Marketing & CRM, heading their Sales & Marketing functions in India. Other than proven business track record in both roles she was also instrumental in recruiting, training, & mentoring many young professionals in various areas of Real Estate like, Sales, Marketing, Leasing, Customer Relationship Management, Negotiation, Strategy & New Business Development etc. For her contribution to the Real Estate Industry, she was endowed with the Excellence Award “FEMALE REAL ESTATE PROFESSIONAL OF THE YEAR 2012-2013 – SOUTH” by the prestigious Realty Plus group, the jury comprised of the top Real Estate leaders and top private equity leaders from all over India.

Samira’s continued curiosity, interest and passion for working with people over the years has compelled her to re-align her career interests and therefore she has chosen to become an “Image consultant”, where she will get an opportunity to make a positive difference to people’s lives.

Samira is a qualified Image Consultant trained by the Image Consulting Business Institute as per the curriculum of Judith Rasband, who is the World’s first Certified Image Master. Samira is also the founder of “Auraa Image Management & Consulting” launched in 2013. Having been a part of a multicultural and highly competitive work environment, Samira understands the dynamics of international business and the necessity of projecting the appropriate professional image in order to succeed. She places equal emphasis on personal and social image, which complements one’s professional image. Her image solutions are unique and customized for each organization, which are customized after detailed need analysis and discussions. Her passionate belief in people’s ability to excel has been one of her keys to continued success.

More recently as an independent consultant, Samira has coached & mentored the leading real estate firms in Hyderabad and in New Delhi on various aspects of Image management and Real Estate Services. Her client list also includes renowned politicians and some corporate leaders.

Specialties: Corporate Workshops, Brand Image Management, Individual Image Enhancement, Soft Skills Training, Public Speaking Training,Coach for Sales, Marketing, CRM & BD areas, Make over & Etiquette expert.


Pankhuri has been a part of the fashion industry for over 7 years and her expertise is in developing new trends and concepts, personal & fashion styling, branding & image building.
Coming from a science background, she is always curious about new technologies and innovations. Being in the trends industry, she always had to be ahead of what's in the market. Pankhuri studied new innovative designs and ideas that were still in the beginning stage and delivered it to her clients two years in advance. She helps her clients gain perspective of what is going to be trending in the market about 2 years in advance.

She graduated from the prestigious National Institute of Fashion Technology, Bangalore. In her four years of designing she learnt various forms of draping, styling, sewing, pattern making and much more! During her summer breaks she occupied herself with internships in buying and export houses to continuously gain experience and learn what goes on on the inside of the industry. Pankhuri started her career as a knitwear designer.

After her experience here, she moved to Delhi to work as a fashion stylist at Myntra. Here, she was exposed to various apparel styles as well as accessories. She learned to work under tight deadlines and come up with very creative and fashionable solutions for their products. She then got promoted to the position of an Art Director and Visual Quality Control. In this role, she had to take care of a team of graphic designers, photographers and stylists. She was the final decision maker, before the products were uploaded live on the website.

When Pankhuri decided to study further, she got accepted in The Laboratory Institute of Merchandising, New York, which is one of the top ten fashion schools in the world. She went ahead to study Fashion Marketing. Her course consisted of a lot of research and practical experience. Some of her subjects included Global Research and Marketing, New Media Marketing, Public Relations, Social Media and Digital Marketing, Luxury Brand Management, Strategic Consumer Insights and Innovative Idea Development. Half way through her course Pankhuri got placed with a Trend Forecasting company in New York, where she started her journey as a Trend Consultant. Since then, there was no looking back for her and she has been in it for over 2 years now. During her work there, her client list varied from automobile companies to lingerie and home interiors to kids wear. Pankhuri also had the opportunity to travel to different cities in the United States and attend various trade shows and interact with product developers, buyers and designers.

Pankhuri is back to India with the vision to build the trend industry here and work with brands and individuals to enhance their personal styles and images.